Sequoia: A Chrome Extension for Sustainable Shopping
Sequoia is a student-led organization that aims to challenge fast fashion and online consumerism through their new Google Chrome extension. With the rise of online shopping, especially during the COVID-19 pandemic, the negative effects of textile waste and excessive purchasing have become more prominent. Sequoia's comprehensive algorithm analyzes fashion products in real-time, providing users with valuable information to make more sustainable choices.
By visiting a web page, Sequoia measures the selected product on a scale of 1-10 based on five key metrics: material composition, company history, labor use, energy consumption, and animal impact. This holistic approach allows users to understand the environmental footprint of a product and make informed decisions about their purchases. Sequoia believes that tackling climate change is the most pressing challenge of our time and aims to empower individuals to take action through sustainable shopping habits.
Developed by Sequoia Sustainability, this Chrome extension is a powerful tool that rates products based on their environmental impact. It provides users with an effortless way to find sustainable alternatives to popular brands, helping them make a positive difference for the planet. While the extension is still in development, users are encouraged to explore the mockup version and provide feedback to further enhance its effectiveness. Join Sequoia on their journey to challenge our culture of consumerism and protect our planet.
